What Is Hidden In YOUR Logo?

Companies spend millions of dollars coming up with unique and compelling logos that define their brands and make them stand out from their competitors. We see hundreds of them everyday, but do we really get what those logos mean? This graphic is a compilation of 15 famous logos and the hidden meaning behind them.SO Let's get started :)

1. Baskin Robin:31 flavours

Baskin Robin:31 flavours

The Baskin Robin ice cream chain offers a variety of 31 different flavours and the number 31 has been incorporated within the 'B' and 'R' initials in pink. 

2. Apple:The bitten one

Apple:The bitten one

A lot of urban myths surround the Apple logo, one being that the bite mark represents the apple of knowledge from the Garden of Eden. But the logo has an equally simple explanation as the company’s name. The logo is in the shape of an apple because the company is named Apple and the bite mark is only there to give the logo scale—otherwise, people might confuse it for a cherry.

3. Toyota:The heart of hidden symbols

Toyota:The heart of hidden symbols

Other than obviously looking like a big letter “T” for Toyota, the automobile manufacturer’s logo is composed of overlapping ovals, which represent the intersection of their customers’ and company’s hearts. Even the empty space behind the logo represents the boundless opportunities the future may bring.

With all that meaning, you wouldn’t think there’d be any room left for more symbolism, but you’d be wrong. Look carefully at the three circles that are used to create the “T” shape, and you’ll actually find every letter from the word Toyota hidden inside. The company’s entire name fits right into this one simple emblem, which is kind of important when you consider this is going on the grill of someone’s car.

4. Adidas:Conquering the mountains

Adidas:Conquering the mountains

Adidas is a popular sports apparel and shoe company. Three stripes have always been a part of their logo, but in their most recent redesign the stripes are staggered to look like a mountain. The mountain represents the challenges and obstacles athletes will face and overcome.

5. Domino's:The numbers game

Domino's:The numbers game

Everybody knows the Domino’s Pizza logo is based on a domino playing piece—it’s right there in the name, after all. But what you might not know is that,the three dots in the corporate logo represent the original Domino’s Pizza restaurant and the first two franchise locations that were opened after.

However, the original plan was to keep adding dots every time a new franchise opened. This plan was abandoned after the first two franchises were opened (and considering that there are now over 10,000 Domino’s stores, we think that was probably a smart move).

6. Amazon:Everything from A to Z

Amazon:Everything from A to Z

The giant online store aptly takes on the name Amazon to convey its wide store directory. This is further hinted by the arrow linking the ‘A’ to ‘Z’ to say that they have everything from ‘A’ to ‘Z’. Which should be able to satisfy you, hence the dual meaning of the arrow being a smile.

7. Hyundai:Satisfaction


Discovering the Origins the Hyundai Logo. While the “H” in Hyundai's automobile logo does stand for the company's name, it's also a stylized picture: a silhouette of two individuals shaking hands. One individual is a company representative and the other is a satisfied customer.

8. FedEx:The buried arrow

FedEx:The buried arrow

On the surface, there’s not much going on with FedEx’s iconic logo—it’s just the name of the company in two different colors. But if you look at the gap formed between the letters “E” and “X,” you’ll see a hidden arrow in the negative space. Once you see it, you can’t unsee it; the arrow signifies that the company is always moving forward.

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