What Is Hidden In YOUR Logo?
Companies spend millions of dollars coming up with unique and compelling logos that define their brands and make them stand out from their competitors. We see hundreds of them everyday, but do we really get what those logos mean? This graphic is a compilation of 15 famous logos and the hidden meaning behind them.SO Let's get started :)
IBM’s famous logo is globally recognized. The white stripes passing through the letterforms give the illusion of equal signs in the lower areas of the letters, which represents equality.
10. McDonald's:The golden mammaries
Most of us go through life thinking that the McDonald’s logo is supposed to be the letter “M” for McDonald’s. But the original golden arches were actually a part of the building design for the restaurant chain. The arches connected to an overhang that kept the rain off of customers when they were ordering outside. The company discovered that those golden arches were easily seen from the freeway, which drove people to the restaurant. This is partially why the golden arches are still used as a symbol of the brand today.
Unilever makes a ton of products, and to showcase that they created a ‘U’ out of a variety of icons symbolizing some of their core products. It’s a fun way to show they have their hands in a variety of areas, and gives the viewer
12. Google:A touch of green
The Google logo might seem pretty basic on the surface—after all, it’s just the company’s name in a clean, colorful font. But when you start adding up the colors, you might notice something is a little off balance. The Google logo uses the three primary colors, red, yellow and blue—and then there’s that green “L” near the end that throws the whole primary color scheme out the window.The green color was added as a way to show the audience that Google is a little different, a little more unique than other companies. The four-color scheme signifies Google’s ambition to be an innovator, not a brand that does what’s expected. Today, that same color scheme is used in the logos for other Google products, such as the Chrome web browser.
13. Audi:The four rings
Another car company with a logo with a hidden meaning is Audi. The four rings represent the four companies that came together to create the original Audi, Auto Union.
14. Gillette:Cut it sharp
Gillette, a razor company, is razor sharp with their logo — literally. The intricate and precise cut in the ‘G’ and ‘i’ look as though they’ve been carefully removed with an extra sharp Gillette razor.
15. Pinterest : Put a pin in it
Pinterest got its namesake from the idea of ‘pinning’ things you like to a board. To further the idea of the pin, the ‘P’ represents a pushpin. This brings together the real life aspect of tacking something to your wall and also doing it in the digital age.